Meridian UX is a digital design consultancy specializing in user experience research, rapid experience prototyping, content strategy, and content development. In addition to direct design support, we also provide training services and collaborative design workshop facilitation. Our offerings include:
Our research and design methods put the customer at the center of the design process, from early stage ethnographic research through to rapid, low-cost prototyping of new products and services. And for those exploring new ways to tell their story, we provide content strategy and development support.
We also offer custom training and facilitation solutions for teams interested in jump-starting their internal customer-centered design efforts. Here, our focus is on fostering rapid collaboration across teams and with both stakeholders and customers, with particular emphasis on visual brainstorming methods.
At Meridian UX, we believe analytics data only tell half the story. To truly connect a product or a service with a customer's unmet or under-served need, you need more. Your data may tell you what your customers are doing (or aren't doing), but it doesn't tell you why.
And without the why, you can't figure out the how. That is, how to connect your offering with your customer in ways that ignite their passions and engender their trust.
Meridian UX is led by Rob Colenso, a longtime digital product professional specializing in product management, user experience strategy, and content development.
Meridian UX provides a range of both direct-support and training services across user experience design and content development.
We use qualitative and quantitative research methods to help clients better identify unmet and under-served needs among current or potential customers. We put particular emphasis on contextual inquiry through one-on-one interviews with the aim of creating empathy with the customer.
With either an existing set of consumer insights or new perspectives derived from user experience research, Meridian UX creates rapid, low-fidelity prototypes in collaboration with project partners, stakeholders and end users to test core experience hypotheses at low risk and low cost.
For organizations interested in exploring new ways to tell their story, we provide content strategy and development support. Offerings range from high-level content strategy planning through to development of text and multimedia content designed to both inform and inspire your customers.
In addition to training services, Meridian UX offers facilitation support for organizations new to rapid collaborative design. In particular, we specialize in facilitation of the Google Ventures Design Sprint method for answering critical business questions through design, prototyping, and concept testing.
Visual and collaborative brainstorming -- whether with project partners, stakeholders, or end users -- helps quickly create clarity, consensus and buy-in around experience concepts while reducing risk and cost. Meridian UX provides training on easy-to-implement visual brainstorming methods.
Customers respond when you give them a reason to believe. Whether your team needs training in quick elevator pitches, long-form storytelling, or both, Meridian UX offers custom training programs to help your teams sharpen their storytelling methods and make their next slide deck stand out.
Do you have a customer problem that you don't yet fully understand? A what in search of a why? Meridian UX would love to partner with you to explore the problem and find high-impact solutions.